Ad films and brand films
Ad film production house in Bangalore
Ad films, brand films and campaign reels for brands, retailers and creators are made at The House of Edits, an ad film production house in Bengaluru, from the first idea through script, shoot, edit, motion graphics and colour. We were creative producer and video editor on Hombale Films' official one-year celebration film for Kantara: A Legend.
What we make
Films we make for brands
Commercial films
Short ads built around one product, offer or message, written for the place they will run, whether that is YouTube pre-roll or an Instagram story.
Brand films
Longer films about what a company believes and how it works, where the brand's own story carries the piece rather than a single offer.
Launch films
Films for a new branch, store or product, shot during the launch itself so the energy of the day is on record and ready for promotion.
Presenter-led ads
Commercials fronted by an RJ, actor or presenter, with the script written around how they actually speak so the brand message sounds like their own.
Milestone and anniversary films
Films that mark a year, a release or an achievement, built from existing footage, audience moments and new graphics.
Sponsor edits
Edits that place a title sponsor inside sports content while keeping to the brand guidelines that come with it.
Fashion and product reels
Short campaign pieces that let a product show its material, fit and detail, such as the fall of a silk saree in motion.
Proof
Work we have delivered
Kantara: A LegendA milestone campaign film for Hombale Films marking the first year of Kantara, designed to evoke nostalgia and celebrate the film's success with its audience, with motion graphics and post-production by our team.See the project 
RJ Punitha AcharyaConcept development, on-site production and vertical reel edits for campaign videos made with RJ Punitha Acharya for Speechmakers, Apollo Hospitals, Bolas and Thomas Cook, cut for Instagram, YouTube Shorts and Facebook.See the project 
One MG Lido Mall2D sales animations for the Bengaluru mall's seasonal offers and retail events, made as landscape promotional films and portrait reels in line with its brand guidelines.See the project 
Elite Visual ProductionSports and brand content for RCB, WPL, IPL and Total Environment, including a title sponsor edit featuring Kajaria Ceramics. We provided production support, editing and post-production.See the project 
Kakal Kai RuchiLaunch visuals and photography for the Rajajinagar branch in 2021, made under Mumbling Monkeys Media Lab. We ran the production from shoot planning to final edits, capturing food, ambience and guest moments as the live launch unfolded.See the project 
Sri SaundaryamFashion photography, videography and Instagram campaign reels for an ethnic fashion and saree brand, shot to show the drape and texture of its silk collections.See the project
How it works
From brief to delivery
What you receive
- Hero film at full length, as a high-quality master and a web file
- Cut-downs to each length on your media plan
- Vertical versions for Reels, Shorts and stories
- Square and 4:5 versions for paid social feeds
- Textless master for later offers and languages
- Subtitled versions for feeds that play muted
- Animated logo, offer and end card
- Thumbnail and cover frames
- Production stills, when photography is booked with the shoot
The one message
We agree the one thing a viewer should remember and the action you want next. A skippable pre-roll has a few seconds to earn attention; a brand film on your website can take its time.
Script and storyboard
You sign off a script, shot list and storyboard or animatic, so everyone has seen the film on paper before a shoot day is booked.
Pre-production
Locations, cast or presenter, wardrobe, props and the shoot schedule are locked, and permission for every location is in hand before the shoot day.
The shoot
We film the master version along with the extra framings the shorter and vertical cuts will need, so those versions are planned rather than rescued in the edit.
First cut and finishing
A first cut with guide music comes to you for notes on pace and message. Once it is approved, supers and offer text are checked against your copy, then the grade, motion graphics and final mix are completed.
Versions for the media plan
Every length, ratio and subtitle version agreed at the brief is exported to the specifications of each platform on your media plan.
Budget
What decides the cost of an ad film
- Live action or animationA filmed ad needs crew, cast and locations, while a 2D animated ad moves the effort into design and motion. Many campaigns mix the two.
- Shoot daysMost of a live-action budget follows the days the crew and cast are on set, so a script that groups scenes by location keeps it in check.
- Cast, presenters and usageActors, models or a known creator each carry a fee, and that fee depends on how long and where the ad will run.
- Number of versionsEach length, ratio and language is extra edit and export work. Settling the full list at the brief costs less than adding versions later.
- FinishingMotion graphics, 3D, detailed colour grading, original or licensed music and sound design all add post-production time.
Questions
Before you ask
What is the difference between an ad film and a brand film?
An ad film usually sells one thing, such as a product, an offer or a launch, and ends with a clear action. A brand film is about who you are, so it can run longer and live on your website, at events and in pitches. Many brands need both, and planning them together lets one shoot serve each.
Can one shoot cover the YouTube ad, the Reels and the stills?
Yes, if it is planned at the script stage. We frame for vertical as well as landscape and schedule stills around the film setups. At the Kakal Kai Ruchi branch launch, photography was planned alongside the production so the same event gave both promotional and archival images.
Do you come up with the idea, or do we bring a script?
Either works. When you need the idea, concept development is part of the job: for the campaign videos with RJ Punitha Acharya, we devised the marketing hooks for each of the four brands before filming. If your agency already has an approved script, we start at the storyboard.
Our agency already has a production partner. Can you take on part of the job?
Yes. We can join for the shoot, the edit or the finishing alone. On the RCB, WPL and IPL work we were one of several partners, alongside White Melon and Fifth Element Productions, supporting production teams on the ground and in post.
Do you only make live-action films?
No. We also make 2D animated ads, motion graphics and 3D, and can combine them with live footage. For One MG Lido Mall we made 2D sales animations for its seasonal and retail campaigns, as landscape promotional films and portrait reels.
From the blog
Read more
- Video productionThe complete guide to video production for businessesBusiness video production runs in five stages: choose the format from your goal and audience, plan it in pre-production, film to that plan, shape it in post-production, then receive a labelled set of masters and cut-downs. Most of a film's quality and cost is decided before the camera rolls, so planning deserves the most attention.
Vaibhav B. Bharadwaj, 15 min read - Video productionCinematography basics for brand and corporate filmsCinematography decides five things in a brand or corporate film: what sits in the frame, which lens shows it, whether the camera moves, how light shapes it, and how much coverage the editor gets. Each choice changes what the viewer notices and believes, so each should follow the story, not habit.
The House of Edits, 15 min read - Video productionHow post-production works, from ingest to final deliveryPost-production turns shoot footage into a finished film in a fixed order: ingest and backup, an assembly of usable material, a rough cut for story, a fine cut for timing, then graphics, colour and sound once the picture is locked, followed by structured review rounds and a labelled delivery of the master and every version.The House of Edits, 14 min read
Related services
Talk to us about ad films and brand films
Tell us what you are building. We get back to every enquiry within 24 to 48 business hours.
Or email [email protected]