Event marketing and media partnerships
Event marketing agency in Bangalore
Event organisers in Bengaluru bring in The House of Edits as their event marketing agency and media partner: we plan the promotion, artist announcements and sponsor visibility, then carry the campaign through the show itself. We were creative media partner for the Kailash Kher and Shreya Ghoshal concerts and for two editions of ISKCON Krishna Janmashtami at KTPO.
What we make
What we run as your media partner
Campaign phases set to ticketing
Announcement, early-bird, ticket reminders and final call, planned as one sequence so each creative lands before the sales push it supports.
Key art for the campaign
One key visual adapted to every poster, story, ticketing banner and stage screen, so the show is recognisable at a glance wherever people meet it.
Artist announcements and promos
Line-up reveals, countdown creatives and artist promo edits cut from approved footage, sized for every feed, story and screen you use.
Sponsor visibility
A placement plan for every partner across posters, promos and coverage, so sponsors receive material they can share with their own audiences.
Stage and venue communication
Screen loops, sponsor boards and on-site signage built from the same key art, so the venue matches the posters people saw online.
Coverage that feeds the campaign
As media partner we point the photography and filming on the night at what the campaign needs next: sponsor moments, crowd peaks and the clips that sell the following edition. Our event films and photography service covers that side in full.
Artist coordination
On the show properties we produce, we also coordinate with the performers, from artist announcements to promotional posters, as on Kannada Comedy Festival and Kannada Comedy Circuit.
Proof
Work we have delivered
Kailash Kher Live in ConcertCreative media partner and creative producer for the 7 October 2023 concert at Orion Mall, Bengaluru, organised by Kalaluha. We shaped the visual communication, media planning and digital storytelling around the concert.See the project 
Shreya Ghoshal Live in ConcertFor RED FM x Kalaluha's concert on 11 May 2024 at New Horizon College of Engineering, Bengaluru, a stop on Shreya Ghoshal's All Hearts Tour, our work as creative media partner included campaign communication, promotional and event creatives and media planning.See the project 
ISKCON Krishna JanmashtamiCreative media partner for the 2024 and 2025 editions at KTPO, Whitefield, where the work included artist promo content, social media storytelling and visibility for the festival's brand partners.See the project 
Kannada Comedy FestivalAn IP we co-own with DS Productions. As creative producer and IP partner from 2024 to 2025, we were involved in shaping its creative direction, visual identity, artist announcements and sponsor visibility planning. Season 2 ran four back-to-back housefull shows with six sponsors.See the project 
Kannada DJ NightCreative partner for Kalaluha's November 2025 night at Fandom at Silly Resto Pub, Koramangala: event branding, digital posters, social media promotions, artist presentation and event glimpses.See the project 
Kannada Comedy CircuitAn ongoing live comedy property for Kannada stand-up comics, where we are producer and creative director: show identity, promotional posters, digital announcements, artist management and multi-cam edits.See the project
How it works
From brief to delivery
What you receive
- Campaign calendar mapped to ticketing dates
- Key art and poster system
- Artist announcement and countdown creatives
- Artist promo edits in 9:16, 1:1 and 16:9
- Sponsor placement plan and sponsor-tagged creatives
- Stage screen loops and venue graphics
- Post-event glimpses for organiser, artist and sponsor channels
- Footage and stills set aside for the next edition
The night's look and feel
We start with the organiser's goals, the audience and how the night should look and feel. That answer guides every creative after it.
Campaign calendar
Phases, platforms and sizes are listed against ticketing and sponsor deadlines, and agreed with the organiser and artist teams.
Creative kit
Key art, a poster system and promo templates are designed and approved first, so later announcements go out quickly and stay consistent.
Build-up
Artist promos, posters and sponsor creatives roll out on the agreed dates, with the order adjusted to what the audience responds to.
Show day
The campaign carries into the venue through stage graphics and sponsor placements checked against the plan, while the coverage team captures what the post-show content will need.
After the show
Post-event glimpses go out in the days after the show, sponsors receive the material that shows their placements, and the strongest footage is set aside to open the next edition's campaign.
Budget
What decides the cost of an event campaign
- Length of the build-upA long run of artist reveals and reminders needs far more creatives than a single announcement and a last call.
- Size of the line-upEach artist adds promos, posters and their own approval round, and each platform adds its own sizes.
- Sponsor commitmentsPromised logo placements, mentions and branded content have to be designed, filmed and shown back to the sponsor.
- Paid promotionOrganic posting needs creatives and a calendar. A paid push adds ad versions, audience testing and reporting to the creative work.
- Coverage in the packageWhen on-the-night photography and films are part of the media partnership, crew and edit time join the campaign scope; when the organiser has its own crew, we brief them instead.
- Languages and citiesKannada and English versions, or one show running in more than one city, multiply the creative kit.
Questions
Before you ask
What does a media partner do for an event?
A media partner plans and produces the visual side of an event: promotion before it, coverage during it and content after it. On the Shreya Ghoshal concert that meant campaign communication, event creatives, coverage direction and post-event glimpses. The aim is one consistent story from the first announcement to the last highlight.
Who produces the concert itself?
On the Kailash Kher concert and Kannada DJ Night it was our sister company, Kalaluha, and we worked alongside it: Kalaluha organised the concert, with us as creative media partner and creative producer, and produced the DJ night, with us as creative partner. Our founder, Vaibhav B. Bharadwaj, is also Kalaluha's Creative Director. If you already have a production team, we join as your marketing and media partner.
How early should we bring you in?
Ideally before tickets go on sale, so the identity, artist promos and sponsor creatives are ready for the announcement. We can join a campaign that is already running, but the early phase is where the look of an event gets set.
Can you handle sponsor visibility?
Yes. We plan where each partner appears across creatives, promos and on-ground coverage, then brief the crew to capture it. At ISKCON Krishna Janmashtami, where Jana Small Finance Bank was title sponsor, our work included brand integration visibility alongside artist promos and highlight films.
Can you run the campaign for a recurring show or festival series?
Yes. Kannada Comedy Festival ran three seasons across two cities with us as creative producer, and Kannada Comedy Circuit is an ongoing property we produce. A series needs a visual system that stays recognisable from one edition to the next while each season still announces something new.
From the blog
Read more
- Events and concertsConcert and event economics, from first budget to final settlementConcert economics rests on two tests: tickets and sponsorship, net of what they cost to earn, must cover a budget built on cautious sales, and cash must arrive before the bills fall due. The sequence: fund the show, cost every head, price against break even, sell sponsorship as deliverables, protect cash, then settle every account in writing.
Vishal R S, 16 min read - Events and concertsThe complete guide to event films and concert mediaEvent media covers everything a live show needs on camera: promos before it, photography and video on the night, glimpses within hours, a highlight film afterwards, and footage that sells the next edition. It works when the look and feel of the night is decided first and every brief, crew position and deadline follows from that.
Vaibhav B. Bharadwaj, 15 min read - Strategy and businessDigital marketing strategies for small and growing businessesA workable digital marketing strategy for a small or growing business makes seven decisions in order: one business goal, the audience it depends on, two or three channels where that audience already looks, the content each channel needs, the balance of paid and organic, a phased budget, and a few measures reviewed every month.Vishal R S, 15 min read
Related services
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