- BrandingA branding guide for growing businesses, from strategy to rolloutBuild a brand in order. Agree who you serve and what you promise, design an identity that expresses that promise, write the rules into a brand book, then roll it out touchpoint by touchpoint. Budget for the scope and the rollout, not the logo alone, and give one person the job of keeping it consistent as you grow.
Vaibhav B. Bharadwaj, 15 min read - BrandingWhat a brand identity has to do in the digital ageA brand identity is now often met first on a phone: as a profile picture, in a reel, on a website. So it has to read at tiny sizes, behave well in motion, fit every social format and keep the same colour and type across screens and print, all held together by one set of written rules.Vaibhav B. Bharadwaj, 13 min read
- BrandingHow to build a strong brand narrativeA strong brand narrative is a short, true account of where the business came from, who it serves, what it promises and what proves it, told in a consistent voice. Write those five parts on one page, agree them with leadership, then let every film, brand book and post draw from that page.
The House of Edits, 15 min read
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