- Social mediaHow brands earn attention on social media and keep itBrands earn attention on social media by giving people a reason to stay in the first seconds, a format worth replying to or saving, and a look and voice they recognise. They keep it by answering comments, posting on a rhythm they can sustain and judging progress by how people respond, not by reach alone.
Vaibhav B. Bharadwaj, 14 min read - Social mediaSocial media video trends that outlast the fadsThe social media video trends that last are formats, not sounds or filters: vertical framing, a hook in the opening seconds, captions on by default, recurring series and people speaking to camera. Build your plan on those five patterns and treat this week's audio or meme as an optional layer, used only when it fits your voice.
The House of Edits, 15 min read
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